Content & SEO

Ad and product copy that earns the click.

Short-form copy is usually dashed off by whoever’s free, even though it’s often the highest-volume, most-tested copy a business runs. We brief it, write it in real variant sets, and differentiate at the SKU level, not the category level.

from 780 €

Add to cart: Ad Set (15 variants, 1 campaign) Discuss a custom scope

When you need this

You’re running paid campaigns and need real variant volume for testing — not one ad rewritten five ways cosmetically.
Your product or e-commerce listings restate the spec sheet instead of giving a shopper a reason to pick this one over a near-identical competitor.
Your marketing team is stretched thin and short-form copy is the first thing that gets written quickly and skipped over for quality.
You’re launching a new product line and need descriptions for a full catalogue at once.

Ad and product copy is often the most-tested copy a business runs — and the least deliberately written.

What’s included

Variant sets actually built for testing: distinct angles and hooks, not one ad reworded five times
Platform-aware formats (character limits, headline/body/description splits) for the channels you specify
Product descriptions differentiated at the SKU level — what makes this specific item different, not a restated spec sheet
A short brief-to-copy rationale so you know why each variant exists
2 revision rounds

The Rewrite

Product listing, an insulated steel bottle.

Before

This premium stainless steel water bottle combines style and functionality. Made with high-quality materials, it’s the perfect companion for your active lifestyle. Featuring superior insulation technology, this bottle is a must-have.

After

Keeps coffee hot past the point you usually forget about it — 6 hours, tested, not estimated. Double-wall steel, no plastic touches the liquid. Fits your car’s cup holder; the wide-mouth ones usually don’t.

— Trades vague premium-adjacent adjectives for one tested claim a reader can hold the product against.
— Answers the real objection a buyer has at this price point instead of describing the category.
— Reads like someone who used the bottle, not a spec sheet rewritten in marketing voice.

Illustrative example

How this one runs

Brief the product or offer, the platforms, the angle you’ve already tried
Research what’s actually differentiated at the SKU or offer level
Draft full variant set or description batch delivered together
Revisions & handover 2 rounds, then final copy in a spreadsheet or plain document, platform-labelled

5 business days (Ad Set) / 7 business days (Product Descriptions ×20). · 2 rounds.

Packages

One-off

Ad Set (15 variants, 1 campaign)

Real variant volume for one campaign, built to be tested against each other.

5 business days · 2 rounds

€780

Choose options →

One-off

Product Descriptions ×20

Twenty listings, each differentiated at the SKU level.

7 business days · 2 rounds

€1,100

Choose options →

A full catalogue, or an ongoing monthly volume?

Discuss a custom scope

Frequently asked questions

What counts as one "variant"?

A genuinely distinct angle, hook or structure — not the same ad with a synonym swapped in. The brief captures which dimensions we vary (pain point, format, proof, CTA).

Which ad platforms do you write for?

Meta, Google, LinkedIn and TikTok formats are all in scope; tell us which in the brief and we size copy to each platform’s limits.

Can I get a larger batch than 20 product descriptions?

Yes — larger catalogues are a custom scope; contact us with the SKU count and we’ll quote it as a scoped package, still with a published price before you commit.

Do you need product photography or specs to write from?

Specs, yes (even rough ones); photography isn’t required but helps where a visual detail matters to the copy.