Content & SEO
Articles readers finish.
Most SEO content is written for a keyword and read by no one. We write for the person searching, and let the ranking follow from that — not the other way round.
When you need this
When you need this
- Your blog exists but reads like it’s written for the algorithm — keyword-heavy, generic, forgettable the moment the reader leaves.
- You rank for terms that bring traffic and no trust — visitors bounce because the content doesn’t match the expertise they expected.
- You have real expertise in the business but no structured way to turn it into a content programme.
- You’re building topical authority around a specific area and need more than one article — a connected set that supports each other.
Content that satisfies a keyword and content that earns a reader are not the same brief.
What’s included
- Topic and search-intent research before drafting — what the reader is actually trying to find out, not just the term they typed
- Full articles (1,200–1,500 words), structured for scanning: clear headings, a real argument, not a wall of keyword-adjacent paragraphs
- On-page SEO structure (title tag, meta description, heading hierarchy, internal-link suggestions) included, not billed separately
- Sourced claims — no invented statistics or unverifiable "studies show"
- 2 revision rounds per article set
The Rewrite
Blog article opener, targeting "cloud accounting software".
Before
In today’s fast-paced digital landscape, businesses of all sizes are increasingly turning to cloud accounting software to streamline their financial operations. Cloud accounting software offers numerous benefits, making cloud accounting software an essential tool for modern businesses.
After
Your bookkeeper emails you a spreadsheet every Friday. By Monday, three numbers on it are already wrong. That lag is the actual argument for moving off desktop software — not the vague promise of "real-time data," but the fact that a decision made on Friday’s numbers is a decision made on stale ones.
- — Drops the mechanical keyword-repetition pattern search engines now discount and readers recognise as filler.
- — Replaces an abstract benefit list with one concrete scenario the reader has actually lived.
- — Still occupies the same keyword territory without repeating the phrase mechanically.
How this one runs
- Brief your expertise areas, existing rankings, and the topics you want authority on
- Research search intent, competitor content, and what’s actually missing from the current top results
- Draft full articles delivered together, structured and source-noted
- Revisions & handover 2 rounds, then final copy in a plain document or your CMS’s format
12 business days (Article Pack ×4) / 20 business days (Topic Cluster Sprint). · 2 rounds.
Packages
One-off
Article Pack ×4
Four articles, one topic area, built on real search intent.
One-off
Topic Cluster Sprint
A pillar page and six supporting articles that link into topical authority.
An ongoing monthly content programme?
Discuss a custom scope