Web & Conversion
Website copy that convinces.
Your site should read as a case for choosing you, not a description of your company. We rebuild it page by page, from one messaging map, so every page argues the same thing.
When you need this
When you need this
- Your site was written internally or inherited from an earlier version of the brand, and reads like a list of services rather than a reason to choose you.
- You’re relaunching after a rebrand, a repositioning or a round of investment, and the copy hasn’t caught up with the business.
- A generalist agency wrote your copy as an afterthought behind the design, and it shows.
- Visitors land, read and leave — without a clear next step or a clear reason to trust you over the competitor they had open in the next tab.
A site that describes you is not the same as a site that makes the case for you.
What’s included
- A messaging map before drafting starts — the one argument every page will make, and how each page carries its version of it
- Full page-by-page copy: home, about, service or product pages, and supporting pages, up to the package’s page count
- Headlines, subheads, body copy and calls to action for every page
- Structure handed to your SEO/dev team ready to use (one clear topic and heading hierarchy per page) — not a separate SEO deliverable
- 2 revision rounds on the full page set
- A short voice note so future pages can match what we’ve written
The Rewrite
Homepage "About" introduction, a B2B services company.
Before
Founded on the principles of excellence and integrity, our company has grown into a trusted partner for businesses across the region. We are passionate about what we do and committed to providing seamless, holistic solutions tailored to each client’s unique needs.
After
Since 2014, we’ve rebuilt the accounting stack for 40 workshops and small manufacturers around Lyon — the kind of business too small for a big-four firm and too complex for a spreadsheet. You talk to the person who does your books, not an account manager relaying your questions to them.
- — Cuts every claim that can’t be checked ("excellence," "passionate," "seamless") for one the reader can verify.
- — Names the actual buyer ("too small for a big-four firm") instead of a vague "businesses across the region."
- — Ends on the one thing that genuinely differentiates a small firm from a large one — direct access — instead of a generic service promise.
How this one runs
- Brief you fill in a structured brief (what the business does, who buys, what’s changing)
- Research we read your market, competitors and current site before drafting anything
- Messaging map the core argument, mapped per page, approved before drafting starts
- Draft full page-by-page copy delivered together
- Revisions & handover 2 rounds, then final copy in your CMS’s format or a plain document
10 business days (Essential) / 18 business days (Full). · 2 rounds.
Packages
One-off
Essential Site Copy
Home, about and up to 3 more pages, from one messaging map.
One-off
Full Site Copy
A full site, every page arguing the same case.
More than 12 pages, or a multi-site programme?
Discuss a custom scope