Brand & Voice
Thought leadership worth reading.
Executive visibility usually goes undone, or is outsourced to a ghostwriting mill producing interchangeable posts. This is a recurring drumbeat of posts and articles that sound like one specific person thinking out loud — built from your input, not a content calendar of generic prompts.
When you need this
When you need this
- You (an individual executive or founder, not a marketing department) know visibility matters but don’t have the time or the writing habit to produce it consistently.
- You’ve tried writing posts yourself and they either don’t get finished or don’t sound like you once you’ve edited the enthusiasm out of them.
- You’ve used a generic ghostwriting service before and the output read like anyone’s thought leadership — competent, forgettable, replaceable.
- You have real opinions and real material (calls, decisions, mistakes, meetings) but no structured way to turn them into published posts and articles.
Interchangeable thought leadership is worse than no thought leadership — it spends your name on nothing.
What’s included
- A structured input process (a short recurring call or voice notes, your choice) that captures how you actually talk and think — the raw material every post is built from
- Full post copy: LinkedIn posts, and — in the White Paper package — a long-form piece written in your voice from your input, not a generic industry summary
- A recurring monthly rhythm (retainer) so visibility compounds instead of appearing once and stopping
- Review before every post goes out — nothing publishes without your sign-off
- 2 revision rounds per cycle
The Rewrite
Executive LinkedIn post, milestone announcement.
Before
I’m thrilled and humbled to announce that our company has been recognized as an industry leader! This wouldn’t have been possible without our incredible team. Here’s to many more milestones ahead! #blessed #grateful #teamwork
After
We missed a delivery deadline in March because I approved a spec I hadn’t actually read closely enough. Here’s what changed in how we sign off on scope since then — not because it makes a good post, but because it’s the actual fix.
- — Posts performing gratitude and achievement blend into the feed; a specific, slightly uncomfortable admission earns the read.
- — Cuts the hashtag-and-exclamation performance that signals "written by comms," not by the named author.
- — Sets up a genuine lesson instead of a congratulatory close.
How this one runs
- Input a recurring short call or voice notes capturing what’s actually on your mind this month
- Research light context-gathering so posts reference real, current material, not generic prompts
- Draft posts delivered in a batch ahead of the month, ready to review
- Revisions & sign-off 2 rounds, then you approve before anything publishes
First batch in 10 business days, then monthly on a fixed cycle (Executive LinkedIn Retainer) / 20 business days (White Paper). · 2 rounds per cycle.
Packages
Retainer
Executive LinkedIn Retainer
A monthly drumbeat of posts that sound like you, not a content calendar.
One-off
White Paper
One long-form piece, written from your input, in your voice.
A speaking-circuit bio, articles for external publications, or a higher posting cadence?
Discuss a custom scope