Content & SEO
Emails that get acted on.
Most welcome sequences perform enthusiasm and ask for nothing. We build the sequence around what a subscriber actually needs to hear at each stage, in the voice you use everywhere else.
When you need this
When you need this
- New subscribers get a single generic welcome email, or none at all — no sequence guiding them toward a first real action.
- Your list gets occasional, ad-hoc updates instead of a planned lifecycle: welcome, onboard, re-engage, win back.
- Email reads in a noticeably different voice from your site and social — written by whoever had time that week.
- You send campaigns but have no evergreen sequence running in the background for every new subscriber.
Email is a relationship with its own sequencing logic, not a monthly newsletter obligation.
What’s included
- Sequence mapping before drafting — what each email needs to accomplish and when it sends
- Full email copy: subject lines, preview text, body copy and CTA for every email in the sequence
- Voice matched to your existing brand copy (site, social) — not a separate "email voice"
- Light structural guidance for your ESP (Mailchimp, Klaviyo, Brevo, etc.) — copy delivered ready to paste in
- 2 revision rounds
The Rewrite
First welcome email, SaaS onboarding sequence.
Before
Hi there! 🎉 Welcome to the family! We’re SO excited to have you on board. Get ready for an amazing journey as we help you unlock your full potential. Stay tuned for more exciting updates!
After
You just signed up for [Product] — here’s the one thing to do before your first invoice goes out. [Action]. It takes four minutes, and it’s the step people skip, then email us confused two weeks later.
- — Cuts arrival-email clichés ("welcome to the family," "amazing journey") readers now skim past.
- — Gives one action instead of a general "get started" gesture, with the real reason to do it now.
- — Reads like a colleague flagging something useful, not a brand performing enthusiasm.
How this one runs
- Brief your product, your subscriber’s likely first questions, and what "onboarded" looks like
- Research how your current list is treated, and where the gaps in the lifecycle are
- Draft full sequence delivered together, ready for your ESP
- Revisions & handover 2 rounds, then final copy plus a short send-timing note
8 business days (Welcome Sequence) · Lifecycle Retainer runs monthly, 8 emails delivered per cycle. · 2 rounds per cycle.
Packages
One-off
Welcome Sequence
The sequence every new subscriber should get, and usually doesn’t.
Retainer
Lifecycle Retainer
Email treated as the ongoing discipline it is — welcome, onboarding, re-engagement, in rotation.
A larger lifecycle programme, or a segmented flow set?
Discuss a custom scope