Part of Email & Lifecycle Copywriting

Lifecycle Retainer

Eight emails delivered every month, planned across the full lifecycle — welcome, onboarding, re-engagement and win-back — rather than repeated generic updates. For a company with an existing list that wants email run as a standing channel, not a one-off project. 30 days’ written notice to cancel.

First batch 10 business days, then monthly · 2 rounds per cycle

Delivery & returns

2 revision rounds are included per monthly cycle. 30 days’ written notice to cancel; the current month isn’t refunded.

Full terms →

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Frequently asked questions

Is the Lifecycle Retainer just more welcome emails?

No — it covers the full lifecycle in rotation: welcome, onboarding, re-engagement and win-back, planned across the month, not repeated welcome content.

Can I cancel the retainer?

Yes, with 30 days’ written notice; see /legal/refunds/ for the full terms.

Do you handle list segmentation or automation setup?

No — we write the copy for the flows you define; setting up the automation itself stays with you or your ESP admin.

Lifecycle Retainer

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