Part of Brand Messaging & Voice
Tone-of-Voice Guide
Voice traits, do/don’t language, and worked examples across formats (a headline, an email, a social caption) — a document written to be usable by someone who isn’t a professional copywriter.
20 business days · 2 rounds
Delivery & returns
2 revision rounds are included, usable within 14 days of delivery. Full terms — cancellation before kickoff, the 50% retained after kickoff, no refund after first-draft delivery.
Full terms →Related packages
Topic Cluster Sprint
A pillar page and six supporting articles that link into topical authority.
€3,600
Frequently asked questions
What’s the difference between the Messaging Sprint and the Tone-of-Voice Guide?
The Sprint defines what to say (positioning, value proposition, proof); the Guide defines how to say it (traits, do/don’t language, worked examples). Most companies need the Sprint first.
Can our internal team or a freelancer use this guide directly?
Yes — that’s the point. It’s written to be usable by someone who isn’t a professional copywriter.
Do you interview our customers as part of this?
Not by default — this package documents what your team knows and can evidence. Customer interviews are a scoped addition, available on request.